Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Homeschooling Young Children? Here Are 5 Key Benefits to Adding a Good Art Program

Homeschooling your children? I assume this means you want the best for your kids. An opportunity to give your children a rich multi sensory, personalized type of education ……… Is art included in your curriculum?

If you want the best type of education for your children then ART must be included in your day to day curricular activities

When I say good art I am not talking about the standard traditional arts and crafts that is done in so many preschool and kindergarten classes all over the world. That may be something you do with your kids on a spur of the moment thought when a Holiday is coming up, or you need to make something for Grandma.

But that's not what I'm talking about.

Nope, you left that. You left that along with the traditional world of education because you wanted something better for your kids, something that they cant get in most traditional classes with upwards of 20 kids …..

You probably spend quite a bit of time looking for curriculum on line for your homeschooling curriculum and that's great because you get to choose what and how your kids will be learning.

You do not even realize how necessary and valuable it is for your kids to make sure that there is a solid art program being integrated with the rest of your homeschooling curriculum.

Many parents have some kind of vague ideas about why we give our kids art and some of its benefits.

Oftentimes traditional preschool teachers have just as vague ideas and below are some of the reasons I've heard from some traditional educators, preschool teachers as to why they give their students arts and crafts

  1. They need the children to remember their lessons and figure that an art project will help them do that
  2. They want them to learn to follow directions so they give them step by step directions on how to follow cookie cutter art projects
  3. They need to fill up time in the day, so what better way than an art project
  4. They claim that this is what the Mothers want

So tell me Moms, you are some of the mothers they are talking about (well maybe you're not actually really not since your kids are being schooled) but is this really what you want?

Do you want your kids to follow cookie cutter instructions that turn them into little robots for them to make projects that look exactly like everyone elses?

No! I did not think so.

But I do think that you may not know any alternatives and in working so hard trying to put together some good homeschooling curriculum for your children sometimes art gets lost in the shuffle and that's too bad.

That's too bad because art gives adds such depth to any curriculum that it would be a crying shame when you have the opportunity at home to give such great activities to have your children lose out on these experiences.

Art is not only fun, it's lifesaving and life building and I would like to share with you 5 reasons for you to include really good art into your homeschooling curriculum

  1. Art helps build physical coordination. Art is good for both gross motor coordination and fine motor coordination. Gross motor coordination, the development of large muscle is not only helped by things like ball playing and beam balancing but young children also use their arms during art with wide sweeping movements ans they paint and draw that help build those large muscle. Of course fine motor coordination is better understood as benefit ted from art .. Cutting, gluing, painting, drawing. Your child's small fingers are developing each time they use these art tools
  2. Emotional development – There is no question that art can help a child through many difficult emotional experiences. If a child is jealous of a new baby sibling, she or he can pound on some clay and color furiously instead of pounding on the baby herself. Children also end to use art to work through issues that bother them such as a death in the family, a fire or other disturbing event. (I once taught little girl who had a fire in her home and for weeks that's all she talked and drew and painted about until she calmed down.)
  3. Intellectual development (often known as cognitive development). Children learn to make sense of their world as they use art to count, classify, sort, make their own decisions and learn to follow directions without doing cookie cutter art.
  4. Creativity … Of course children's creativity takes a flying leap if they are allowed to do art that allows them to create at their own level, which allows them to be creative in more ways than one
  5. Integrating curriculum And last but not least art in a home school curriculum can help integrate the curriculum and help them learn. Children learn best through their senses and the more art is integrated with the homeschooling curriculum the more their learning will stay with them.

How Rigs for Water Wells Operate

To find new artesian wells, technology absolutely has to help us. With technical and mechanical innovations together with hydraulic engineering it has been possible to build rigs that are more and more efficient and are able to go to very important depths while drilling even more resistant layers of rocks. An artesian well is an under earth rich reserve of pluvial water: it is about natural resources that are hidden in the earth’s ground, the precious water supply of an area can be more or less extensive. The drilled hole of an artesian well lets water spontaneously come up to surface, without the use of submersible pumps. To find this underground water it is thought necessary to use a rig that is appropriate to our aim. Modern rigs, designed and realized by companies from this sector, are able to drill into the layers of the earth for many hundreds of meters. We are talking about mobile rigs, i.e. mounted on trucks or trailer either big or small depending upon the dimensions and weight of the equipment; this will let us move the rig inside the working yard without too many problems.

The choice of the correct rig to drill water wells is a choice of fundamental importance. Depending upon the well’s depth the rig will need to be more or less powerful. The best way to find the most appropriate rig is to trust and search the internet. You just need to open the browser on Google or Bing pages and type “drilling rigs for sale”. Over the world there are many companies that are operating in the sector of designing and realizing rigs. There are companies that are specialized in building rigs dedicated to water research. Others do have rigs to drill inside mines. Others specialize in oil exploration in the deepest layers of the earth from either marine platforms or on the mainland. There are also bigger companies that offer a wider range of drilling equipment. It is not always necessary to buy a new drilling rig. Most companies suggest and offer to their clients the option to hire and sell used rigs which can be recommended for small works when it’s not necessary to use equipment for a long period.

It is possible to find rigs that are fit for any purpose; it is though important to know that not all rigs are equal. For instance there are mechanical rigs which normally operate by diesel engines. There are electrical drilling rigs powered by energy sources generated in the work place, often they have engines with internal combustion. There are hydraulic drilling rigs that are using hydraulic oil flow operated by diesel engine. The system includes one gear box on which are connected different hydraulic pumps. Moreover modern rigs do differentiate themselves for their drilling method; these rigs can work a percussion system or rotary drilling method. The first ones impact the ground vertically drilling a large diameter hole in the ground; these rigs are mostly used when searching for water at low depths, but with very large diameter. Other types of drilling rigs instead, operate by rotating movement with a specific tool, normally called a bit.

Why Are Queue Management Systems Important?

When you’re doing something you love time seems to fly by, but if you’re bored to tears, minutes can seem like hours. And what’s more boring than waiting in a queue? Despite this era of fast-paced and instant service, one cannot escape lining up at the doctors, at the bank, to pay bills or to buy groceries. In a commercial world that revolves around customers, effective queue management is very crucial and technology plays a vital role in this regard. It equips businesses to manage customers effectively even during rush hour and peak season. Queue management is a crucial part of the service industry. It deals with issues of customer management with regards to reducing waiting time, improving services provided and enhancing your customers’ in-store experience. This is how it will help your business grow rapidly.

FASTER PROCESSING

A queue management system takes care of customers’ needs, right from their arrival at the branch to the time their service requirement is fulfilled at the respective counter. It also helps customers select the service required through their phone or any electronic device. The customer then has the convenience of movement while maintaining their position in the queue as he receives a ticket that displays a number. The customers can also gauge their waiting time.

IMPROVE PRODUCTIVITY AND OPERATIONAL EFFICIENCIES

An effective queue control system can lead to a significant improvement in an organization’s service efficiency. When queuing, customers are dealt with at a fast and efficient pace and fewer staff members are required which frees up staff time to deal with other essential matters.

ENHANCED CUSTOMER EXPERIENCE

‘The customer is king’ and keeping customers happy is the ultimate business goal. Queue management kiosks provide the functionalities of allotting and printing tickets for customers to help them enjoy the benefits of a virtual queuing system. Customers are connected to the interactive visual media while they wait to be assisted. With Customer Feedback Devices attached to QMS, organizations can get instant customer feedback. This data is further utilized to enhance customer experience and services.

HIGHER ENGAGEMENT

It helps provides a systematic method to monitor staff performance in a streamlined, hands-free process. The goal is to enhance the service quality and save your organization’s time and money by completing tedious tasks automatically. In turn, this increases the productivity of your employees by allowing them to focus on their core areas of talent.

DECREASED WAIT TIME

With QMS, customers wait time has decreased by a great extent. Managers can do a better job of monitoring lines and reallocating resources when they’re notified. The average wait time is decreased with real-time queue management which then helps organizations prevent service breakdowns and assist businesses to run more efficiently.

REAL-TIME PERFORMANCE MONITOR

Queue management systems help monitor real-time performance and offer reports for strategic management purposes. It helps top management access the data of all registered branches in real-time to monitor performance across the entire company. This helps organizations to integrate reporting into the business process. It also helps compare statistics on staff and performs statistical analysis of data for future needs.

Queue management systems have a comprehensive list of benefits that help accelerate your business and positively impact it. Adapt to an energy-efficient, time-saving and systematic approach of queue management with Q-Sys.